Sanders, Before Seed, Beyond Harvest
OptiGro Location

OptiGro® Team Wins Precision Ag Award

Wednesday, May 26, 2010 - Cleveland, MS

Two more recipients of the 2010 PrecisionAg Awards of Excellence have been selected. Clint Jayroe and the OptiGro® Team, part of the Jimmy Sanders, Inc. retail operation based in Cleveland, MS, receive the Precision Crop Adviser/Entrepreneur award. The Education/Extension award recipient for 2010 is Dr. Terry Griffin, professor of economics at University of Arkansas Division of Agriculture.

Clint Jayroe and the OptiGro® Team Jayroe heads up the OptiGro® Team, a full service crop consulting service provided by Jimmy Sanders, Inc. OptiGro® provides agricultural advice, information, and precision agriculture resources to farmer-customers designed to provide maximum return on investment. OptiGro® includes trained Certified Crop Advisors utilizing the latest software applications paired with Web transmission and integration for agricultural data processing, storage, and analysis. OptiGro® improves the productivity and profitability of each customer through a higher level of management and expertise.

Jimmy Sanders, Inc. has been an agricultural leader and innovator in the Mid-South since 1953, serving production agriculture with farm inputs and on-farm expertise in all aspects of the unique needs of the Mississippi River Delta region. They service a diverse crop mix of rice, cotton, corn, soybeans, wheat, grain sorghum and even specialty crops such as sweet potatoes and peanuts. “Their slogan, ‘Before Seed ... Beyond Harvest’ adequately describes how Sanders differs from the other input dealers and service providers,” says Darrington Seward of Seward & Son Planting Company of Louise, MS. “They have been a long time provider of precision technologies through custom application, precision soil sampling, and other grower focused tools that make technology easy to implement in large scale operations through their OptiGro® system.” The extreme variation in Mid-South Mississippi River Delta soils originating from a combination of eolian and alluvial processes presents many challenges across the landscape. Jimmy Sanders, Inc. recognized this challenge early on and has worked to provide precision soil sampling and variable rate application for many years. Its OptiGro® program coupled with trained field representatives have made managing these challenges much easier with expert knowledge, grower accessible data and software, and over a dozen years of precision application experience, says Seward. “OptiGro® works with producers across the Mid-South to place trials in production fields capturing thousands of acres in field trials with yield monitors,” says Seweard. “This data validates real farm conditions with each variety and product tested and offers the grower reliable information quickly. It is the ease at which this information is produced on real farms that makes OptiGro® unique and useful for growers that want quality information from their own farm.” The basic use of OptiGro® is analyzing on-farm data to make better input decisions and when necessary, treat management zones site specifically or variable rate. OptiGro® provides a user-friendly means of producing variable rate fertilizer and seeding prescriptions as well as processing data layers such as aerial imagery for in-season decision making. 

OptiGro® is a long time provider of aerial imagery to apply variable rates of plant growth regulators and defoliants in cotton production. This technology has led to significant chemical savings as well as a more manageable crop. “Jimmy Sanders, Inc. with their OptiGro® program and trained advisors has made precision technologies practical for nearly any user,” says Seward “OptiGro® is continually adding more functionality and staying ahead of the curve with new technologies, and they really help me take full advantage of the equipment technology that I have on my farm by pairing the latest controller technologies with expert agronomic information. I use services from OptiGro® on my farm nearly every day.”