Sanders, Before Seed, Beyond Harvest
OptiGro Location

Pinnacle™ Announces Establishment of New Performance Agriculture™ Location

Tuesday, September 30, 2014 -

Anthony, NM, September 30, 2014 – Pinnacle Agriculture Holdings, LLC (“Pinnacle”) recently launched a new retail location in Anthony, New Mexico that will operate as part of Pinnacle's Performance Agriculture brand ("Performance Agriculture"). 

Anthony’s Performance Agriculture location is located at 1946 Anthony Drive, Anthony, New Mexico 88021.  The management and operations team combined have over forty years of experience in the agriculture industry.  Joe Thieman, Location Manager, was instrumental in the launch of the location and brings with him seventeen years of agricultural experience. Thieman began working in the agriculture industry in the Mesilla Valley while working his way through New Mexico State University.  Since his graduation in 2000, he has held various positions with an agricultural chemical supplier, including his most recent role of location manager since 2008.  Thieman will serve as Performance Agriculture’s Location Manager.

Other key Performance Agriculture team members include Carlos Contreras, Justin Norsworthy, and Omar Ramos.  Contreras earned a degree in horticulture in 2002 from New Mexico State University and subsequently worked in farm management for Stahmann Farms until 2006.  Since 2006, Contreras has been a crop consultant and sales representative in the Mesilla Valley and Deming area.  Contreras will serve as Sales Representative and Crop Consultant for Performance Agriculture.  Norsworthy earned a bachelor’s degree in agricultural biology from New Mexico State University in 2000 and a master’s degree in weed science in 2003. He worked as a weed science research assistant for the New Mexico State University Cooperative Extension Service from 2003 to 2006.  Since 2006, Norsworthy has been a sales representative and crop consultant in the Mesilla Valley and Hatch area.  Norsworthy will serve as Sales Representative and Crop Consultant for Performance Agriculture.  Ramos began his career in 2008 and has been servicing customers throughout southern New Mexico.  Ramos will serve as Operations Manager for Performance Agriculture.

“We are pleased with the opportunity to join Performance Agriculture and combine our talents and experience to provide customers with the best possible service and pricing,” said Joe Thieman. “Performance Agriculture’s mission of contributing to customer success is very synergistic with the values of our team, and we look forward to meeting and exceeding our growers’ expectations as we build a first-in-class farm input operation.”

“We are very excited about the recent greenfield launch in Anthony,” said Jason White, President of Performance Agriculture.  “We are committed to delivering innovative, customized solutions to help our farmers become more profitable.  We look forward to providing area farmers with quality products at great prices, brought to them by experienced people who truly care about their success.”

 About Pinnacle Agriculture Holdings, LLC

Pinnacle Agriculture Holdings, LLC is a best-in-class agricultural retail and wholesale distribution business created through acquisitions and greenfield retail establishments.  The company operates through its Sanders®, Performance Agriculture, Providence Agriculture™, AgOne Application Services™ and Innvictis™ brands, serving growers across 24 states.  Pinnacle is multifaceted in its operations, which include seed production and sales, agricultural chemical distribution, bulk handling of fertilizer, precision agriculture services and general merchandise for the farming, livestock and wildlife industries. 


For more information contact:

Jason White, President
Performance Agriculture
(970) 237-2278

Joe Thieman, Location Manager
Performance Agriculture
(575) 202-4617