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Pinnacle Agriculture Holdings Announces the Acquisition of East Bernard Milling Company

Monday, March 17, 2014 -

East Bernard, TX, March 17, 2014 – Pinnacle Agriculture Holdings, LLC (“Pinnacle”) has successfully acquired East Bernard Milling Company (“East Bernard Milling”).  East Bernard Milling will operate as part of Pinnacle's Sanders brand ("Sanders").  Located in East Bernard, Texas, East Bernard Milling was founded in 1954 providing quality feed and pasture services to local growers. 

The new Sanders location will be managed by former East Bernard Milling co-owners, Brady and Britt Whitley, and will remain located at 106 Jones Street, East Bernard, Texas 77435. The current employees of East Bernard Milling will retain their positions under the new ownership. 

East Bernard Milling has been a vital part of the East Bernard community and its history for 60 years. The father and son team of Henry and Johnny Viktorin started East Bernard Milling Company in 1954 to provide quality feeds and friendly service to farmers and ranchers throughout Wharton County and beyond.  The Whitley Family purchased East Bernard Milling and took over operations on July 1, 2000.

East Bernard Milling co-owner, Britt Whitley, said, “The Whitley family would like to thank all our customers for their support while we were stewards of East Bernard Milling.  We have been blessed with the opportunity to serve an industry filled with honest, hardworking people we call friends.  Pinnacle’s acquisition of East Bernard Milling provides the next step in offering a wider range of products and services to our customers.”

“Pinnacle and Sanders are very pleased with the recent acquisition of this highly-regarded business and welcomes its staff to our family,” said John Williams, Area Operations Manager.  “The Whitley family and the team at East Bernard Milling bring valuable expertise in the farm and ranch markets and will complement the existing Sanders business in Texas.”

Coupled with the existing Sanders locations in Combes, Hearne, Knippa, Marlin, and Taft, this will be Sanders’ sixth retail location in the southeast Texas area offering custom fertilizer blends, seed and crop protection products, and award-winning precision agriculture services through Sanders’ proprietary OptiGro® system. 


About Pinnacle Agriculture Holdings, LLC

Pinnacle Agriculture Holdings, LLC is a best-in-class agricultural retail distribution business created through acquisitions and greenfield retail establishments.  The company operates through its Sanders, Providence Agriculture, AgOne Application Services, and Innvictis brands, serving growers across 17 states.  Pinnacle is multifaceted in its operations, which include seed production and sales, agricultural chemical distribution, bulk handling of fertilizer, precision agriculture services and general merchandise for the farming, livestock and wildlife industries. 

For more information contact:

John Williams, Area Operations Manager
Jimmy Sanders Incorporated
(956) 873-0591

Britt Whitley, Location Manager
Jimmy Sanders Incorporated
(979) 335-7554